We recently read a great post written by Jerry Cao, who put together strong UX (user experience) tips to remind us of what matters when it comes to call-to-action buttons. Since we work with them everyday with our clients, we thought this might be useful to our readers as they consider what to do for their next call to action.
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Stay on Top of Industry Trends and Updates
The Digital Magazine Dashboard for the period ending June 30, 2016 has gone topsy turvy. While
there has been some change in absolute numbers, the big change is in how they are being reported. Read below for 6 Top Take-aways, and as always, download here to get all the juicy details in the First Half 2016 Digital Magazine Dashboard.
Do you have a system for selling current issues of your magazine online?
Are you satisfied with the sale of your back issues? Are copies fulfilled internally, from your fulfillment house or a through a turn-key program, like MagImpulse?
Read MoreWe finished up our Digital Dashboard for the period ending June 2015. It summarizes the performance of the Top 31 digital magazines, and there are really three big year-over-year changes to note:
Read MoreI was recently involved in a city-wide campaign orchestrated by San Francisco Transit Riders that got the attention of 30+ media outlets, and may have changed our politician’s relationship to our local public transit, affectionately, if generically, called Muni. We could not have done this without Twitter, our supporter, our advocate, our viral marketing friend. Please use the steps outlined below to help build your own public outreach campaign primarily with social media and volunteers.
Read MoreWe recently looked at an Adobe study of mobile marketing practices in the US and beyond, and App Annie’s Q1 2015 App Engagement Insights and how they can inform our marketing decisions. We’ve pulled out a few key items and six important graphs to highlight what’s happening in today’s mobile world.
Read MoreWith the start of the New Year, I always look for fresh connections. That’s where the Federal Trade Commission (FTC) comes in.
Read MorePeter Kafka of Re/code noted recently, “46 of the 50 top-grossing apps in the Apple App Store are free and supported by in-app purchases, functionality or content that can be purchased from within the app. This number has been growing over time, and none of the Top 10 apps (by total gross) are charged for upfront.”
Read More#GivingTuesday is in its 3rd year. This is the day we are asked to think about giving to others rather than getting something ourselves for a discounted price. Coming directly after Black Friday and Cyber Monday, one might assume that we are all "purchased" out. Why, my colleague asks, don't we make it the Tuesday before Thanksgiving?
Read MorePublic outreach is changing. People are more and more busy, and are more and more connected to digital devices, be they mobile phones, smart phones, tablets, or laptops. You are more likely to bump into them on the street as they read their email, and less likely to greet each other, since you are doing the same thing.
Read MoreWe are excited by the possibilities of the government using text (SMS) to communicate with its residents. There are lots of success stories to pull from, where government departments have used text (or SMS) to alert citizens, keep people informed, or remind folks of meetings. Ponder some of the success stories below:
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