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#GivingTuesday: 3 Ways to Max out Giving and Receiving Dec 2

#GIVINGTUESDAY's got a new acronym: #GT

#GivingTuesday is in its 3rd year. This is the day we are asked to think about giving to others rather than getting something ourselves for a discounted price. Coming directly after Black Friday and Cyber Monday, one might assume that we are all "purchased" out. Why, my colleague asks, don't we make it the Tuesday before Thanksgiving?

I think I know why.

  1. The wallets are already out.
  2. The guilt is mounting over spending on potentially frivolous items.
  3. We may also have a tinge of guilt over the proportion of money we've spent on ourselves.

All good things when nonprofits are looking to increase donations from what we hope are fatter wallets this year.

#GivingTuesday is growing. According to the nonprofit technology provider and partner of #GivingTuesday, Blackbaud tracked a 90% increase from 2012 to 2013. 2014 could be a banner year.



3 Ways For-Profit Businesses Can Participate in #GivingTuesday:

  1. Add a donation to your sales transaction. Here is an example of how a client of ours  is giving back while making their own sale.
  2. Encourage employee to volunteer or donate themselves on Dec.2. A simple internal email directing employees to #Giving Tuesday works.
  3. Let your customers and your employees know you are matching donations. Set up a landing page if you can so that you can track the action and possibly gain additional leads from your efforts.
Thea SelbyComment